FlexGen Case Study

The challenge behind the FlexGen campaign was to show and market the science behind the this groundbreaking product. With several similar products on the market, FlexGen needed to be distinguished from the rest for its unique formulation. The solution was to position FlexGen as an all natural pain and joint relief product and market the research behind the product and show how FlexGen is effective on joint pain. Moreover, we included the testimonies of professional athletes, researchers, medical doctors, and people who have suffered from various forms of joint pain. FlexGen cream and FlexGen softgels were advertised as a two-part system that relieved pain and benefited internal joint health.

The strategy was to place highly visible and targeted ads in national magazines and newspapers as well as purchase radio and TV spots across the country. An aggressive and successful Internet marketing campaign helped increase web sales through the official FlexGen website.