Media Buying

Keeping with NAC's business model, most media is purchased by our fully staffed in-house media buying department. The profitability of our advertisements are increased significantly by reducing the cost for media purchases and eliminating outside agency fees. Purchasing media in-house will lower advertising costs by up to 15%. Our in-house Media Buyers negotiate price, analyze results and book time for our products' targeted demographics. NAC has gained expertise from over fifteen years of historical results working with thousands of television and radio stations. We know where to place our advertisements to generate the most revenue.

NAC's Media Buyers are not just media bookers they are "placement-marketing experts". Our buyers get rewarded not for the amount of media that is booked, but by how much revenue is generated over the ad cost. They are highly motivated market researchers, skillfully determining the optimal placement for all of NAC's products.