Tautinol Case Study

The challenge behind the Tautinol marketing campaign was to introduce this anti-wrinkle cream as the latest advancement in cosmetic skin care science. Our marketing strategy targeted to a specific demographic that consisted of men and women ranging in age from 35-65. This assured that our advertisements reached an audience that could benfit from Tautinol.

Utilizing proper placement, we chose mediums that would provide the best forum for presenting the benefits of Tautinol. For Tautinol, NAC diligently prepared a radio campaign and began developing brand awareness for the product. Since NAC is firmly entrenched in a multitude of Radio campaigns, it was extremely cost effective for us to choose this route before diversifying.

Using long-form radio infomercials, short-form radio spots and live radio reads, NAC was able to get the word out quickly about Tautinol. To couple our immense radio efforts, NAC developed a successful print campaign and an appealing dedicated website to show the benefits of Tautinol visually through before and after pictures. The profitability of Tautinol exemplifies NAC's talents in effectively marketing and successfully executing a new product launch.