Web Marketing

NAC offers a host of web marketing services that play distinct role in the whole web marketing program.

Natural Search Optimization (SEO)

NSO or SEO involves increasing the frequency of a target keyword phrase within the coding of our website content to convince the search engine spiders that our page subject matter is germane to that specific keyword phrase. The key to successful natural search optimization is to first define logical information architecture. Our web marketers perform keyword research and provide optimization and marketing parameters to the creative services department. We've learned that this approach yields the best website content possible.

Link Building

Link building is a fundamental component of successful natural search optimization campaigns. Inbound links are indicative of our website's popularity or importance; they are needed to improve search engine positioning. At NAC we pursue several efforts that increase the number of inbound links pointing to our web properties. Directories, blogs, text link purchases, and article submissions are our preferred link building techniques.

Pay-Per-Click (PPC)

PPC is a paid service that allows you to more effectively broaden your advertising reach to those who use search engines. Paid search campaigns provide instantaneous exposure to web users via ad unit placement on the search results page. Our web marketing managers know how to write ad copy that yields qualified customers. They are experts at bid management and multivariate A|B testing; and pride themselves on understanding the marketing science behind your paid search campaign.

Email Marketing

Email marketing involves marketing to consumers through the use of email lists. Email list can originate from previous sales or can be rented from other companies. The web marketers at NAC understand the value of the list and know how to grow it. The creative is equally important and must be carefully crafted in tandem with list segmentation. Whether it's promotional or informational we distribute email marketing campaigns that work.

Comparison Shopping Engines (CSEs)

Shopping comparison engines allow merchants to 'feed' them product information bundled with and prices, descriptions, and images. When a shopper keys-in a search, pertinent products from several merchants are displayed alongside each other for consumers to browse through. Consumers use comparison shopping engines to find the lowest possible price for a specific product and to find information and reviews about a certain range of products in order to make a purchasing decision. Our web marketing department has the tools needed to effectively manage shopping engine feeds.

Affiliate Marketing

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. We know how to choose the right network, define the program terms and conditions, develop banner ads and get affiliates to start selling product immediately. Our web marketers police the program and reward top performing affiliates with exclusive incentives, creative and program terms.

Blogger Outreach

Blog outreach is an ideal way to seed products and services within blogs and their readership by contacting bloggers about our trying and reviewing products. Blogs are a large community of people that discuss every conceivable topic and a great way to develop word-of-mouth marketing while building web traffic and inbound links.

Online Press Releases

A news release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. The use of news releases is to attract favorable media attention for marketing products. Our creative team has mastered the art of writing press releases that make product news interesting to readers.